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Culture Shock By Luminate
A Luminate Louisiana Credit Unions Podcast about stellar internal culture with an outwardly epic effect.
Pull up a seat on our comfy couch and join us for a casual chat between not only professional peers, but friends!
'Our internal culture should be so bright that our members need shades'
Culture Shock By Luminate
Special Episode - Armand Parvazi, MBA, CUDE live from the 2025 Luminate Convention!
Armand Parvazi is a passionate credit union leader, former C-suite executive, and accomplished strategist with a strong track record of driving growth and innovation. With experience spanning political campaigns, small businesses, and financial institutions, Armand brings a unique perspective to digital transformation, marketing, financial institution management, and corporate strategy.
A second-generation credit union professional, Armand is a lifelong advocate for the movement both in local communities and on Capitol Hill. He has led impactful initiatives, including the implementation of a data-driven marketing strategy that delivered a 2,100% ROI, a 61% increase in assets, and a rise in products-per-new-member by 39%. He also pioneered the first cancer care debt relief program in the nation, helping members facing medical hardship.
Armand was named the 2021 NAFCU Professional of the Year and a 2024 CU Times Luminaries Rising Star, recognizing his leadership and commitment to the credit union mission.
He is a frequent speaker at industry events, including the World Council of Credit Unions, CUNA/America’s Credit Unions, and various state league conferences.
Certifications: CUDE, CCUE, NCCO, CCUFC, CUCME, Certified CDFI Practitioner